Driving Impact through Data: Insights from ATEC & Vertical Innovations
The second edition of the Peer-to-Peer exchange event on March-20, 2024, organized by Biniyog Briddhi, served as a catalyst for meaningful discussions and knowledge sharing among impact entrepreneurs. Throughout the event, participants engaged in meaningful dialogue, as ATEC and Vertical Innovations shared learnings from their experiences developing their Impact Measurement and Management (IMM) systems through B-Briddhi support. The event served as a platform for knowledge exchange and inspiration, reinforcing the importance of data-driven approaches in driving positive social and environmental impact. Key highlights included discussions on common challenges encountered when collecting data from female customers, innovative approaches adopted by enterprises to address these challenges, and the utilization of female customer data to inform product/service design and marketing strategies.
ATEC’s Sustainable Cooking Solutions
ATEC, represented by Shuvasish Bhowmick, Country Director for Bangladesh, is on a mission to revolutionize cooking practices with sustainable solutions. Bhowmick emphasized the urgency of addressing conventional cooking methods for underserved customers, highlighting ATEC’s focus on promoting biogas as a sustainable alternative. Their journey underscores the importance of embracing environmentally-friendly practices to drive positive change.
ATEC showcasing how they analyze their impact metrics using their analytics dashboard
“Almost 50 percent of the world’s population still cook with conventional methods which are not sustainable enough. That’s why we started our venture with one of the most sustainable primary clean cooking sources, which is biogas.” – Shuvasish Bhowmick, Country Director, ATEC
Vertical Innovations’ Fight Against Period Poverty
Vertical Innovations, led by Co-founder & CEO Rezwan Ahamed Noor and Co-founder & Head of Business Dina Afsana, is tackling the pressing issue of period poverty. Afsana articulated the necessity of breaking the taboo surrounding menstrual hygiene, outlining Vertical Innovations’ strategic placement in private spaces to ensure safe access to menstrual hygiene products for female customers. Their innovative approach aims to empower women by addressing a fundamental aspect of their health and well-being.
“In the South Asian region, females are not comfortable about their periods and sanitary pads, which is actually very necessary in the life of a female. Due to this taboo, most females are not aware of menstrual hygiene. In Vertical Innovations, we want to target these females who are facing period poverty, which is a lack of accessibility, availability, and proper information. Vertical Innovations is situated in private places in RMG factories, offices, and schools so girls can access period pads without hesitation in a comfortable way.” – Dina Afsana, Co-founder & Head of Business Development, Vertical Innovations Limited
Innovative Data Collection Methodologies
Both ATEC and Vertical Innovations showcased innovative data collection methodologies that leverage technology for real-time data gathering. From mobile interfaces to IoT devices, these enterprises are capturing nuanced impact metrics directly from stakeholders, enhancing program effectiveness and reliability. This data-driven approach enables them to make informed decisions and optimize their interventions for maximum impact.
Both ATEC and Vertical Innovations showcased innovative data collection methodologies that leverage technology for real-time data gathering. From mobile interfaces to IoT devices, these enterprises are capturing nuanced impact metrics directly from stakeholders, enhancing program effectiveness and reliability. This data-driven approach enables them to make informed decisions and optimize their interventions for maximum impact.
Vertical Innovations showcasing their data collection platform which makes their IMM practices easier
“It’s fascinating to see the extent of data you’re capturing. Thank you for demonstrating how the data is obtained directly from the biodigester or electric cooking stove”, one audience member remarked.
Tailored Interventions for Female Empowerment
ATEC and Vertical Innovations highlighted the importance of tailored interventions for female empowerment. By adopting gender-sensitive approaches and strategic communication, they aim to transcend cultural barriers and promote gender equality. Their focus on addressing the specific needs of female customers reflects a commitment to inclusivity and social justice.
Impact on Commercial Performance and Investment:
The event also explored the intersection of impact and commercial performance, showcasing how robust IMM systems contribute to improved business outcomes and attract investment. ATEC and Vertical Innovations demonstrated their ability to effectively communicate social and environmental impact, aligning with the growing demand for socially responsible investments. This alignment between impact and financial sustainability is essential for long-term growth and scalability.
In conclusion, the insights shared by ATEC and Vertical Innovations offer valuable lessons for the broader impact entrepreneurship community. Their experiences highlight the transformative potential of data-driven approaches in driving sustainable social and environmental impact. By embracing innovative technologies, tailored interventions, and strategic partnerships, enterprises can enhance their effectiveness and create meaningful change in society.
Watch the discussions and learn more about ATEC and Vertical Innovations’ impact journey!
About the Biniyog Briddhi Programme:
B-Briddhi, is a gender-inclusive programme supporting a thriving impact ecosystem in #Bangladesh where impact enterprises can grow and scale. This programme is supported by #Switzerland and implemented by Roots of Impact and LightCastle Partners.
